Monday, January 4, 2010

Irrelevant


It's
just
one
of
the
words
I'd
like
to
see
stricken
from
the
English
language.
There must be days that Susy Smith does not relish opening her mail- electronic, paper, or otherwise. I imagine that being an editor is a difficult job and one that requires complete focus and precision. After following Susy at Country Living in Britain for some years now, I would say she does very very well in her career. She mentioned in her November letter that she receives quite a few harsh comments about the fashion pages which are presented every month in some form or another. They have been tweaking these presentations for years now, trying to make them "relevant". Susy states quite matter of fact that these are the reader's words, not hers. I find this quandary the magazine is in all together fascinating. For one, that a reader would take the time to complain about some of the most beautiful shots in the pages of the magazine- but more so that the minds of many are so closed. The fashion pages have always been absent from this side of the pond's sister publication and this has always puzzled me. The Americas have some of the most incredible lines of outdoor provisions in the world. Outdoor living is so dramatically woven into the lives of the British that it's difficult to understand the reason for the disdain of the fashion pages. Susy goes on to say that the companies whose wares they put into print have nothing but high praise to say once the issue hits the news stands. This I find not surprising in the least. We humans are a strange lot. The many forms of media which we assail ourselves with each day is daunting. But the Country Living reader is truly a lifestyle personality. That same reader who scoffed at the clothing pages may find themselves in the market for new riding boots a few days later. If they just so happen to purchase the pair of $400 boots pictured in this months issue, that fact may have very well been lost on them. It wasn't, however, lost on the company that produced them. You never know where inspiration will come from. If you are an artist, writer, or designer you are aware of this, and your left brain soaks in everything you see, smell, and touch quite well. Even more amazing is that the end result of your creation may not resemble the original inspiration at all- at least to other people. None the less, something moved and stirred in you the urge to create. Taken in this context very little in the world is "irrelevant". In the words of some very talented designer friends of mine who create warmth and beauty in the form of handmade clothing, "We are all knit together". Just remember this the next time you are looking upon something that seems irrelevant.
Note: If you care to exercise your subconscious shopper the boots above can be had at Toggi.com

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